The average shop takes 47 hours to answer a lead. You'll take 3 seconds.
Whoever replies first usually wins the job. Firstback catches every lead the second it lands, website, chat, or missed call, and fires a personalized first reply in seconds. While the other shop is still "getting to it."
Why seconds decide the job
of buyers hire the company that responds first*
the average local shop's first reply
Firstback's first reply
Speed isn't a nice-to-have. It's the whole sale.
*Speed-to-lead is one of the most-studied numbers in sales: respond in the first minutes and you win dramatically more often. Most shops never get close.
The first three seconds, handled.
A deterministic acknowledgment fires instantly. Then Claude writes a personal first touch, and knows when to stay quiet.
Everything it takes to catch a lead, in one line of code.
Chatbots only catch who shows up. CRMs only store who you already have. Firstback catches inbound, hunts the rest, and lands all of it in one pipeline you run your week from.
Capture
One-line embed, smart forms, and an AI website chat that answers and captures while you're on a roof.
Seconds-fast follow-up
An instant ack, then a Claude-personalized 6-touch cadence that abstains on price.
Missed-call text-back
Every missed call gets an instant text so the lead never bounces to the next number.
A real CRM
Pipeline board, speed-to-lead queue, and a full lead timeline. Not a toolbox, a result.
Outbound hunting
Firstback finds and drafts outreach to prospects in your area. It prepares, a person approves every send.
Human approves every sendCompliance built in
TCPA consent, STOP/HELP, and quiet hours aren't settings you remember, they're how it's built.
Correct by constructionIt never makes up a price. That's the whole point.
A wrong number quoted by a bot costs you the job. Firstback hands it to a human, every time.
A pipeline that works the lead the second it lands.
New lead hits the top of your speed-to-lead queue, the auto-reply fires, the timer turns green, and it slides into Contacted, before you've put the ladder away.
Fast, and correct by construction.
Consent-first
Every outbound message respects TCPA consent and honors STOP and HELP automatically.
Quiet hours
No texts at 11pm. Firstback knows the rules and the time zone.
A human on the trigger
On outbound hunting, nothing ever sends without a person approving it.
Built by people who speak trade.
Not a generic marketing suite for agencies. A result for the owner, gutters, roofing, dock and seawall, HVAC, remodels.
One recovered roofing job ($8–25k) covers Firstback for years.
One recovered job a month pays for any tier, many times over.
Installs in one line. Working before lunch.
<script async src="https://firstback.saaskingdom.com/c/your-key.js"></script>Paste it once. Capture, chat, and missed-call text-back turn on instantly. No developer, no plugins.
Your next lead is already deciding. Be the first reply.
Install one line of code and start catching leads in seconds today.
Live in minutes · One line of code · No contracts